Most B2B teams lose deals they should win — not on price, but on how they present. Winrate delivers AI-powered proposals that convert, in 24 hours or less.
Every week your team spends 2–3 days writing proposals instead of selling. Most never win.
Sales teams spend less than 30% of their time with customers. The rest is consumed by proposals, decks, and bid documents that take days and often lose anyway.
Most proposals read like they were written by committee at 11pm. Buyers can tell. Generic templates and vague benefits cost you deals you should win.
No feedback. No insight. You submitted into a black hole and got a polite rejection. The same thing happens next month.
A full-time bid writer costs £40–60K/year. A freelance consultant charges £400–800/day. Most growing businesses can't justify either — until now.
No lengthy onboarding. No meetings that go nowhere. Just a sharp proposal in your inbox within 24 hours.
Fill out a simple brief — who you're pitching to, what you're proposing, and what makes you different. Takes 10 minutes.
We combine deep BD expertise with AI to produce a proposal that's sharp, specific, and persuasive — in under 24 hours. No templates. Every proposal is built for that buyer.
Review it, personalise the tone if you like, and send. We offer unlimited revisions until you're confident.
No retainer traps. No surprise fees. Start free — upgrade when you're ready.
Not sure which plan? Start with a free proposal — no payment needed to try.
Move the sliders. See the maths. Then decide if a free proposal is worth trying.
Winrate is built on verified research — not guesswork.
The UK public sector procurement market processes over £300 billion in contracts annually — most awarded based purely on the quality of a written proposal. That is the market Winrate is built for.
AI-assisted proposal writing reduces completion time by up to 90% versus manual drafting — while independent research shows it lifts win rates by an average of 50%.
B2B sales teams spend less than 30% of their time actually selling. The rest is consumed by proposals, decks, and bid documents. Winrate eliminates that drain.
Early access — be first
Winrate is taking on its first clients now. Early clients get locked-in pricing, direct founder access, and proposals built from scratch — never templated.
We write your first proposal completely free. Create an account, submit your brief, and we'll deliver a winning proposal within 24 hours.
Fill in the form. We'll confirm your brief within 2 hours and deliver your proposal within 24 hours of that.
Free accounts include one proposal. Upgrade to a paid plan to submit more briefs, access the dashboard, and track your win rate.
Create a free account to claim your proposal. This links your brief to your account so you can track its progress, receive status updates, and submit briefs directly from your dashboard.
Your brief has been received. Here's what happens next:
Who we are: Winrate is a proposal writing service operated as a small business in the United Kingdom.
What we collect: When you submit the contact form, we collect your name, company name, email address, phone number (optional), industry, and the brief you provide. This is used solely to deliver your requested proposal and communicate about your project.
How we use it: Your data is used to respond to your enquiry and deliver the proposal service. We do not sell, rent, or share your data with third parties. We do not use your data for marketing without your explicit consent.
How long we keep it: We retain your data for up to 12 months after your last interaction, after which it is securely deleted unless you have an ongoing relationship with us.
Your rights: Under UK GDPR, you have the right to access, correct, or delete your personal data at any time. Contact us via the form above.
Disclaimer: Results and statistics referenced on this website are estimates based on industry benchmarks and independent research. Individual results will vary. *Average win rate lift is an estimate; actual improvement is not guaranteed.
Service description: Winrate provides AI-assisted proposal writing and bid strategy services to B2B businesses. Deliverables are provided in electronic format (Word and/or PDF).
Free proposal: The free first proposal is available to new registered accounts only, one per account. Winrate reserves the right to withdraw the free offer at any time.
Payment: Paid plans are processed securely via Stripe. Monthly subscriptions renew automatically and may be cancelled at any time with no penalty.
Revisions: Unlimited revisions are provided until the client is satisfied with the proposal, within reason and within the scope of the original brief.
Confidentiality: All client briefs and business information shared with Winrate are treated as strictly confidential and will not be disclosed to any third party.
No guarantee of outcome: Winrate does not guarantee that any proposal will result in a contract win. Success depends on many factors outside our control.
Intellectual property: Upon delivery and payment, full ownership of the proposal passes to the client. Winrate retains the right to use anonymised, non-identifiable extracts as portfolio examples, unless the client requests otherwise.
Governing law: These terms are governed by the laws of England and Wales.
Welcome back. Here's your proposal activity.